ISSA Canada

ISSA Canada Introduces Exciting New AI-Powered Member Benefit to Help Cleaning Companies Grow

ISSA Canada is taking membership value to the next level with the launch of an exciting new benefit designed to help cleaning companies embrace the future of sales growth and business development.

Through its collaboration with Order of Work (OW), ISSA Canada is now giving members access to a powerful AI-powered Sales Agent—pre-trained on commercial cleaning industry data and purpose-built to help cleaning businesses uncover new opportunities, monitor competitors, create personalized outreach, and keep their sales pipeline moving—all delivered directly to the messaging app of their choice.

This innovative new benefit puts cutting-edge sales intelligence and business development support right in the hands of ISSA Canada members, helping them work smarter, move faster, and stay ahead in an increasingly competitive marketplace.

“At ISSA Canada, we are always looking for meaningful ways to provide our members with tools that create real business value,” said Mike Nosko, ISSA Canada executive director. “This new collaboration with Order of Work brings powerful AI-driven sales intelligence directly to our members, helping them uncover opportunities, strengthen their outreach, and grow with confidence. It’s an exciting example of how innovation can support business success in the cleaning industry.”

“The cleaning companies that win the next era of work won't be those who buy the most tools. They'll be the ones who organize people, systems, and AI together,” said Order of Work Chief Executive Officer Frank Zuuring. “That’s exactly what our Sales Agent was built to do. It is pre-trained on the commercial cleaning industry, focused on one job, and delivered through communication channels operators already use every day. Through our collaboration with ISSA Canada, we’re excited to bring this powerful solution directly to members in an accessible and affordable way.”

This groundbreaking new member benefit provides cleaning companies with a complete sales intelligence solution that works behind the scenes every weekday, delivering six powerful business development tools through a single platform. The Sales Agent maps a company’s service area by building a live map of commercial addresses worth pursuing, including offices, clinics, warehouses, schools, and property management portfolios. It highlights commercial cleaning opportunities such as new builds, contract renewals, expansions, RFPs, and buyer signals, while also tracking local competitor activity—including hiring trends, offers, reviews, social posts, and contract wins—to identify openings worth pursuing. 

Each morning, participating members can receive a ranked list of the best prospects to contact that day, complete with decision-maker clues, timing notes, and recommended outreach strategies. The platform also drafts personalized cold-call emails, follow-ups, and LinkedIn messages for each prospect, ready to review and send with a tap,. Additionally, it provides recommendations on the right time to call, the right prospect to pursue, and talking points based on public signals and recent activity.

Designed for simplicity and immediate impact, the Sales Agent is configured through a 30-minute live onboarding session via Google Meet, where Order of Work works directly with members to map their service area, define their ideal customer profile, and tailor the system to their business goals. Members are connected the same day to the messaging app of their choice—including WhatsApp, Telegram, Signal, iMessage, and more—and begin receiving daily sales intelligence immediately.

In addition to onboarding, members also receive support via telephone or Google Meet for questions, tuning ideas, and optimization guidance, all included in the monthly service fee.

This exciting new benefit reflects ISSA Canada’s continued commitment to delivering innovative, practical solutions that help members grow their businesses and stay competitive in an evolving marketplace. By combining cleaning industry expertise with AI-powered sales intelligence, ISSA Canada members now have access to a smarter, more streamlined way to spend less time prospecting—and more time winning business.

For more information about this new ISSA Canada member benefit, CLICK HERE.